Marketing Consulting and Strategy
Marketing is a System: Are you getting the marketing results your business needs?
Our approach to marketing your business is simple: Our philosophy starts with strategy before tactics.
We can teach you how to market your business, or we can do it for you.
We provide three primary services:
- Marketing Coaching Package
- Marketing Strategy and Planning
- Marketing Department Package
Marketing Coaching Package
The Duct Tape Marketing System Coaching package is a hands-off approach to providing marketing guidance for organizations that need that extra boost or guidance in a more strategic direction. It is designed to add focus to a marketing person or team and essential training to create a complete do-it-yourself marketing plan.
- Enrollment in marketing training program
- One on one coaching call
- Homework review
- Email Summit
Marketing Strategy and Planning
Rule #1 – Strategy before tactics. In this package we will determine who were talking to and what we’re going to say. This is the first step for any marketing program.
- Client interview
- Competitive research
- Ideal client personas
- Core message
- Marketing Hourglass
- Content calendar
- High-level strategies
Marketing Department Package
We can serve as an extension of your marketing team or act as an outsourced independent group. Custom planning, projects and execution are included in this package.
- Create initial marketing strategy and plan
- Develop keyword content plan
- Create editorial calendar
- Create Marketing Hourglass
- Consult on CRM and marketing automation
- Design or redesign full WordPress site
- Write and post four blog submission per month
- Create influencer list
- Create guest content opportunities
- Create a publish podcast
- Publish 200 social media updates and manage social media engagement
- Create Marketing Kit and New Customer Kit
- Create Lead Capture tools
- Claim, create and submit directory profiles
- Monitor and manage directory opportunities
- Create and integrate robust rating and review web page and process
- Create and manage email marketing campaigns
- Create and manage advertising plan, social advertising campaigns, and a referral program
- Create and distribute one press release per month
- Create one guest editorial opportunity per month
- Create and install lead conversion system
- Create annual marketing plan and key metrics dashboard
- Create and renew lead conversion funnels
- Conduct bi-monthly status meetings and quarterly planning meeting
Accelerate your business today!